Gaming content, services, and technology for B2B businesses Inspired Entertainment A new exclusivity agreement was announced with Flutter Entertainment. Paddy Power.
Managed Services VLT Cabinets
Inspired Entertainment, a brand with over 350 UK gambling shops, has reached an agreement to provide Paddy Power with tech solutions. Paddy Power will receive fully integrated managed service covering the entire UK estate. It will install approximately 1,400 terminals as well as remote and field support.
Vince Bateson from Paddy Power’s Retail Gaming Department praised the partnership Paddy Power has enjoyed over many years, with Inspired Entertainment.
Our customers know and trust Inspired’s product and we’re delighted to be able to enhance our offering with the very latest terminal and the very best technology.
Vince Bateson is head of Retail Gaming for Paddy Power
Paddy Power has agreed to purchase approximately 1400 Vantage-based, gaming-ready cabinets. This will be done by 2023. Cabinets of Inspired VLT are equipped with intelligent operating systems and allow users to suggest the games.
“Inspired’s Vantage terminal has performed exceptionally well in our trials and is a perfect fit with our strategic goal of providing our customers with the best possible experience in our retail shops,” Bateson concluded.
For Inspired Entertainment, president and chief operating officer Brooks Pierce hailed Paddy Power for its “exceptional job” in operating the high street betting shops in the UK, “thrilled to partner with such a premier provider.”
Mutually beneficial agreement
As for the agreement, Pierce believes that it would be mutually beneficial, helping Paddy Power improve its product offering and drive growth in revenue alongside a reduction of operational costs while serving as “a prime example” of Inspired Entertainment’s UK transformation, where the business is shifting from “hardware-centric capital-intensive business model” to an asset-light one based on “managed services, content and platform.”
Inspired Entertainment’s latest agreement with Paddy Power involves new machines being purchased by a UK-based operator. It follows last month’s deal with Betfred.
Under the five-year deal, Inspired Entertainment agreed to install 5,000 of its Vantage cabinets from the VLT family at Betfred’s UK estate of 1,400 betting shops. Remote and field technical support was included as well as content and platform deployment.
On the gaming content front, Inspired Entertainment released three new holiday-themed games, Santa LinKing, Santa’s Winning Wishlist and Big Santa Fortune, to expand its gaming portfolio ahead of the end-of-year festive period.
