Highlight Sports activities Group, a world chief in sports activities tech, content material and media, has blessed sports activities betting lovers with virtually a dozen content material hubs in seven totally different languages. The corporate’s ambition is to assist followers keep up to date with the FIFA World Cup for so long as the occasion continues.
Highlight Sports activities Group Has Developed 11 Content material Hubs
As introduced, SSG has developed 11 totally different content material hubs that may present sports activities followers with information on the newest developments in professional soccer and helpful betting insights. This follows earlier SSG initiatives the place it created content material hubs that had been built-in into operators’ sportsbooks.
The World Cup hubs grew to become a actuality after intense demand from bettors and FIFA lovers. SSG answered these calls for by unveiling new content material hubs that might be built-in into the sports activities betting platforms of some the largest operators within the sports activities wagering sector. This consists of notable names comparable to 888 Holdings and BetKing, amongst others.
The hubs come absolutely armed with all the things bettors would possibly want. SSG’s imaginative and prescient was to create them as one-stop retailers for all the things sports activities bettors need, together with odds and add-to-betslip capabilities. Wagering corporations may also add their very own content material to additional enrich the expertise for followers.
SSG Gives Operators with the Content material their Followers Want
Chris McKenzie, 888sport’s sportsbook industrial director, spoke concerning the new content material hubs, saying that his workforce actually needed to have interaction gamers in the UK and Spain. He added that Highlight Sports activities Group had the proper answer for that and was succesful to create hubs which can be particularly tailor-made to those demographics’ wants. Because of this, 888 will now be capable to present its followers with “a very distinctive and differentiated expertise.”
Adim Isiakpona, BetKing’s chief working officer, additionally had a couple of phrases to say. He mentioned that offering his firm’s customers with high-quality sports activities betting content material in the course of the World Cup was a should. That’s why BetKing turned to SSG, which was in a position to rapidly roll out the content material the operator needed to ship to its audiences whereas offering followers with unforgettable experiences.
Highlight Sports activities Group’s B2B gross sales director, Rob Black, defined that his workforce acknowledges sportsbooks’ need to have interaction their audiences with top-quality content material. Sadly, Black mentioned, sportsbooks are hardly ever in a position to do all the things by themselves. That’s the place SSG is available in.
Leveraging our skill to provide betting-relevant content material in any language and for any sport, coupled with our skill to ship a technical answer permits our companions to supply their audiences with high-quality consumer experiences at a key time in the course of the World Cup.
Rob Black, B2B gross sales director, Highlight Sports activities Group
In different information, Highlight Sports activities Group not too long ago bolstered its workforce by selling the skilled Mark Renshaw to the place of CEO. Renshaw beforehand served as the corporate’s COO and has the expertise wanted to guide the corporate.
