The betting and gaming arm of US sports activities merchandise and commerce model, Fanatics, introduced at the moment the appointment of Hank Couture as its new Chief Working Officer (COO).

‘Assist Construct One thing that Exceeds Expectations’

The brand new addition Couture is predicted to play an integral position at Fanatics Betting and Gaming (FBG) by creating operations methods for the agency that’s planning to launch the Fanatics Sportsbook throughout the nation in mid-2023.

Commenting on his new position as COO, Couture outlined the “thrilling alternative” that was offered to him “to construct one thing from the bottom up,” desirous to leverage his data and expertise gained at DoorDash within the sports activities betting trade to “assist construct one thing that exceeds expectations” of Fanatics clients.

Couture, who joined from know-how firm DoorDash the place he spent the previous seven years overseeing the corporate’s US Market and was instrumental in creating its profitable pricing, loyalty, promotions, merchandising and progress insurance policies, grew to become a member of the FBG government crew and can report on to FBG chief government officer Matt King.

‘Spectacular Observe Document of Success’

FBG CEO King additionally commented on the brand new appointment, excited to welcome Couture to the corporate’s management crew and assist the enterprise profit from his expertise.

“Hank’s expertise in constructing one of many largest marketplaces within the US is precisely the kind of particular person we’re on the lookout for at Fanatics Betting and Gaming, and as our new COO, his spectacular monitor document of success will present us with beneficial perception as we construct a sportsbook that’s simple to make use of, reliable and extra rewarding for sports activities followers,” he mentioned.

Couture joined DoorDash in 2016 as one of many firm’s regional Common Managers of US Market and two years later, he began climbing the company ladder by assuming the tasks of Director, US Market, earlier than being named Senior Director in 2019 and Vice President in 2021, his newest position earlier than becoming a member of FBG.

Throughout his time at DoorDash, he helped the e-commerce market develop right into a $50 billion trade chief, overseeing essential enterprise traces corresponding to DoorDash’s subscription program, DashPass, and the Caviar market. He was additionally instrumental in creating the agency’s enlargement technique throughout the Midwest.

Beginning in Funding Banking

Holder of BBA in Finance and Economics from William & Mary in Williamsburg, Virginia, started his skilled profession on the buying and selling ground of Goldman Sachs in 2013, coping with cross-asset structured merchandise and over-the-counter derivatives.

The appointment of Couture is the most recent high-profile addition to FBG after the appointments of FanDuel veteran Andrew Kleiman as Vice President of Retail Operations and Andrea Ellis as Chief Monetary Officer final 12 months.

The launch of the Fanatics Sportsbook was initially anticipated to materialize in 2022 however was later pushed again to Q1 2023, and in January, the model made its US debut by launching the primary retail sportsbook inside an NFL stadium, FedEx Area, residence of the Washington Commanders.

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