Posted on: December 6, 2022, 10:18h.
Final up to date on: December 6, 2022, 10:42h.
Distinguished UK on line casino operator and Rank Group model Grosvenor Casinos goes to redevelop itself by rebranding its identify and brand in an effort to ship a “enjoyable” look.
The emblem for the Grosvenor Casinos model hangs outdoors a on line casino. The corporate goes to replace its model in an effort to provide a “recent” and “enjoyable” gaming expertise. (Picture: Grosvenor Casinos)
The corporate revealed its plans to undertake a contemporary impression for gamblers. The modifications embrace a redesigned brand and different updates, with the emblem turning into an summary G inside a circle.
Grosvenor, which not too long ago handled an worker strike over wages, stated the brand new branding is “trendy” and provides off a “enjoyable” vibe. It would have a extra fashionable really feel and be geared towards individuals who need to escape from the standard picture most gamblers have of casinos. The replace will cowl Grosvenor’s 52 land-based casinos and its on-line properties.
Time for an Overhaul
Sarah Sculpher, the advertising director at Grosvenor Casinos, stated in a launch that as the worldwide gaming business modifications, firms need to adapt as nicely. Rebranding an organization identify is rarely simple. However Grosvenor believes this can give it an edge and provides gamblers a recent perspective.
Sculpher added that it took important analysis and perception from prospects to find out how finest to proceed with the rebranding. After it wrapped up its investigation, the corporate decided that the brand new brand and look will enable it to raised distinguish itself from the competitors.
UK gamblers and shoppers can already get a style of the modifications. Grosvenor is already operating a brand new promoting spot on TV referred to as “Leisure Time,” which highlights the replace. The identical spot may also quickly start to seem on the corporate’s on-line on line casino, GrosvenorCasinos.com.
Moreover, Grosvenor has launched “Beat The Timer,” a skill-based, rapid-fire problem the place gamers match symbols and win every day prizes.
The branding updates comply with a number of upgrades the corporate is finishing up at a few of its land-based casinos. It’s spending greater than £3.5 million (US$4.27 million) to remodel its Service provider Metropolis venue.
Rebranding an organization additionally doesn’t come cheaply. Usually, the prices can begin at round $50K for a small enterprise and enhance to over $250K, based on model advisory agency Frontify.
Grosvenor Continues as Poker Host
One of many causes Grosvenor is ready to splurge freely on upgrades and rebranding is its relationship with poker. It routinely hosts poker tournaments, together with the dwell 2022 Grosvenor UK Poker Tour (GUKPT) Grand Last.
Simply wrapping up within the collection is the GUKPT London £1,250 (US$1,530) primary occasion, which concluded this previous weekend. Rising on high of a subject of 347 entries was Jamie Nixon, who can also be a Grosvenor Poker staff member.
In outlasting a subject that included Justin Tsui, Phil Clarke, Kully Sidhu, and others, Nixon took house £93,970 (US$115,019). Sidhu took second and £64,980 (US$79,535) after operating out of luck in back-to-back all-in palms.
The GUKPT started on December 1 and can proceed by December 18.
