European iGaming firm Superbet Group has introduced a brand new participant engagement-oriented advertising and marketing partnership with sports activities information and expertise firm Genius Sports activities. Below the settlement, the latter will energy the operator with free-to-play video games, designed to draw new gamers.

Genius Sports activities Will Create Video games for Superbet

As per the settlement, Genius Sports activities will work with Superbet to create fully customized free-to-play prediction video games for the operator’s participant base. The brand new titles can be designed to interact and retain current gamers, in addition to entice new ones.

Genius Sports activities is likely one of the go-to firms in terms of predictor video games. It’s famend for its data-driven fantasy sports activities, sports activities trivia and pick-em titles, tailor-made to the preferences of its companions throughout the worldwide sports activities betting panorama. Genius Sports activities provides a few of the largest firms within the sector and is working along with playing manufacturers akin to Betway and bet365, in addition to with sports activities leagues together with the Nationwide Soccer League and Main League Baseball.

The present deal expands Genius Sports activities and Superbet’s current relationship. The 2 firms have lengthy maintained an information, buying and selling and dwell streaming-oriented partnership that was expanded earlier this 12 months, no much less. The settlement can also be in step with Superbet Group’s wider technique to leverage expertise to gasoline its development. The operator can also be engaged on in-house tech that may be scaled to international chief requirements. Within the meantime, it continues to work with respected gaming firms akin to Genius Sports activities.

Superbet Will Be In a position to Interact Its Gamers at All Occasions

Adam Shaw, Superbet Group’s chief income officer, spoke concerning the new settlement and its significance. He confirmed that Superbet group stays dedicated to utilizing best-in-class tech-powered options to interact its huge buyer base. To satisfy this promise, the corporate continues to put money into tech whereas working alongside trade leaders.

To ship on that promise, we’ve a method of constant investments in creating our personal proprietary core expertise. On the identical time, we acknowledge Genius Sports activities Restricted is the correct of accomplice, that may enhance the number of our digital providing and improve the standard of our buyer expertise.

Adam Shaw, CRO, Superbet Group

In the meantime, Josh Linforth, Genius Sports activities’ managing director of media and leisure, stated that the present settlement will set a brand new commonplace for working with the sportsbook on fan engagement titles. Linforth added that his crew will work carefully with Superbet Group to plan and construct thrilling predictor video games and advertising and marketing campaigns. He’s sure that the content material will resonate with the operator’s participant base and drive engagement.

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