BtoBet, a sportsbook options supplier owned by NeoGames, has expanded its crew with a brand new addition. Malte Hegeler, an skilled sports activities betting employee, will be part of the corporate as its new vp of product.

Malte Hegeler Turns into BtoBet VP of Product

Hegeler has over 15 years of expertise in sports activities betting and is nicely aware of the sector. Due to this, he’ll have the ability to assist BtoBet enhance its providing. In his new place on the sports activities betting provider, the appointee will probably be chargeable for the corporate’s product technique. He can even oversee the BtoBet roadmap and the event of latest merchandise.

Hegeler’s expertise made him an ideal decide for the place. He’ll leverage his experience in sports activities betting to assist BtoBet produce extra and higher merchandise for main sportsbooks.

The brand new rent joins the NeoGames subsidiary from OddsMatrix, EveryMatrix’s sports activities information platform, the place he served as an interim chief government officer and head of product growth. Previous to that, Hegeler labored as head of sportsbook at RSF Administration. His earlier experiences embrace 4 years with Primebet, in addition to 4 years with Sportigo, amongst different roles.

MD Reiderman Welcomed Hegeler to the Firm

BtoBet’s managing director, Dima Reiderman, welcomed Hegeler on board, saying that the provider is comfortable to have him round. Reiderman mentioned that BtoBet ought to safe sturdy product imaginative and prescient and management whether it is to additional evolve and develop best-in-class sports activities betting merchandise for its partnering operators world wide. The MD concluded that Hegeler’s information and talent will probably be essential to realizing the corporate’s imaginative and prescient and cementing BtoBet as a number one sportsbook provider.

Hegeler additionally spoke about his new place. He lauded BtoBet as an organization that has been repeatedly assembly the requests of influential corporations inside the sports activities betting business. He praised BtoBet’s knack for devising market-leading sports activities wagering options and mentioned that he’s excited to be part of the corporate.

Coupled with BtoBet’s dedication to ship versatile and superior sportsbook options and providers, I’m thrilled to hitch this gifted crew and construct on their momentum.

Malte Hegeler, VP of product, BtoBet

BtoBet has been steadily increasing its international presence. In 2022, one of many firm’s focuses was the budding African gaming business. Earlier this yr, the provider agreed to supply its options to Ngnatat Sarl Buying and selling’s Bet237 model in Cameroon. In August, the provider additionally launched in Mozambique with SOJOGO and in Ethiopia with UtopBet.

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