Bragg Gaming Group is a global provider of business-to-business gambling technology. It announced that it has expanded its reach to Michigan through a deal with BetMGM, allowing the company to offer more technology and content.

Bragg Content Now Available at BetMGM Michigan in a New Collaboration

Bragg will now deliver top-quality games to BetMGM’s customers throughout the state, as part of a new partnership announced Monday. Such content includes Bragg’s Atomic Slot Lab studio, as well as engaging titles such as Egyptian Magic. What’s more, the collaboration sees BetMGM benefit in Michigan from the company’s Remote Games Server (RGS) technology.

The latest deal builds upon a collaboration inked between BetMGM and Bragg’s Spin Games studio. These two businesses were able to benefit from a long-term partnership in US strategic markets, such as Pennsylvania and New Jersey. The new agreement builds on the momentum built by BetMGM.

Bragg also reaps the benefits of expanding its footprint in North America. Currently, six companies have joined hands to bring Bragg’s leading technology and contents to multiple iGaming market in North America.

North American expansion is planned by the Company

Bragg’s president and chief operating officer, Lara Falzon, revealed that the company planned to expand its presence in North America by delivering content from its proprietary studios for iGaming operators. She also explained how the company plans to introduce new games through its agreements with third-party suppliers. According to Falzon, the new collaboration further boosts Bragg’s growth strategy which is expected to deliver growth.

“We are pleased to build on our existing relationship with BetMGM and look forward to providing them with content that helps them continue engaging with their existing players at high levels and attract new players.“

Lara Falzon is the president and chief operating officers of Bragg Gaming Group

Bragg’s excitement to grow its cooperation with BetMGM was also expressed by her. Falzon added that Bragg will receive engaging content as a result of the deal, which could increase retention and engagement rates.

Bragg released data that highlighted the importance and potential growth of Michigan’s markets. Bragg cited data from H2 Gambling Capital that predicted the market would generate $1.5 billion per year in 2022. At the same time, separate research from Eilers&Krejcik Gaming’s US Online Casino Monitor revealed that BetMGM is undoubtedly a leader in the online casino market in Michigan by holding 38% of the market as of August 2022.

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