On-line sports activities betting and on line casino gaming firm working out of Canada, BET99, introduced it has signed a multi-year partnership cope with the Nationwide Hockey League (NHL) to grow to be the league’s Official Associate.
F2P Providing C$100K Prize
To mark the brand new partnership, BET99 and the NHL will launch the league’s new free-to-play (F2P) recreation, NHL PrePlay, which can award followers of ice hockey with factors based mostly on predictive outcome-based questions associated to every recreation day of the NHL. The F2P includes a Grand Prize of C$100,000 ($73,500).
Hailing the partnership with the NHL as “groundbreaking,” BET99 chief government officer Jared Beber, outlined that NHL PrePlay would “amplify fan engagement and pleasure round NHL video games,” attracting extra followers with its prizes that includes “entry to once-in-a-lifetime experiences.”
Extra prizes will embody NHL Store reward playing cards, weekly ticket giveaways and a month-to-month journey giveaway to an NHL tentpole occasion of alternative, making NHL PrePlay as one of many league’s F2P with essentially the most strong prizing ever.
“Designed to assist our concentrate on training throughout the gaming area, the sport presents alternatives for gamers to discover the area and grow to be extra educated with out making real-money wagers,” Beber continued.
Adamant that NHL PrePlay wouldn’t solely convey innovation and supply “an amazing entry level for brand spanking new and potential bettors,” however would additionally match nicely with the accountable gaming focus of the operator, Beber introduced that the partnership would additionally leverage BET99’s partnership with NHL star Auston Matthews to take the settlement to the subsequent degree.
Broadcast Publicity, Advertising and marketing Rights
The NHL partnership will permit BET99 to obtain broadcast publicity on Rogers Sportsnet via the league’s dynamic dashboards promoting, Digitally Enhanced Dasherboards, throughout US-based NHL common season and Stanley Cup Playoffs video games.
Moreover the printed publicity, BET99 will even acquire an array of unique advertising and marketing rights and designations to assist the model leverage its advertising and marketing, digital and social media channels and join with NHL followers.
Jason Jazayeri, vp of Enterprise Improvement for the NHL, spoke on behalf of the league, “thrilled to companion with BET99 and to advertise BET99.ca and BET99.web on this distinctive and revolutionary Free-to-Play platform.”
“This collaborative partnership has allowed us to create a completely new Free-to-Play recreation that may concentrate on delivering a enjoyable and immersive recreation to our followers, whereas additionally offering a degree of entry and prizing that we haven’t seen earlier than in our sport,” he concluded.
Earlier this month, BET99 introduced an settlement with the official information and reside video distribution rights holder of the NFL, Genius Sports activities, to ship feeds for all common and post-season NFL video games to its customers in Canada.